In our shops, conviviality and glamour will replace the white coat. We want to sweep away taboos and put pleasure back at the centre of the beauty process. To be beautiful is to do yourself good. Without forgetting that expertise and experience cannot be invented! We are proud of the heritage that comes from our father and the Institute and we cultivate it. It is one of the pillars of our concept, which allows us to make no compromise on the quality of the products used and the execution of the treatment techniques.

Ada, Cyrille, Rachel and Roxane Polla represent the second generation of the Forever family business. Complicit and complementary, the sisters put their energy into developing their three brands: Forever Institut, Forever Boutique and Alchimie Forever.