First Concept Store for Aesthetic Medicine


Our story

  • 1986

    Dr. Polla opens his dermatology practice in Geneva; he is the first in his field to import and practice laser technologies in Europe, including the pulsed dye laser to treat children with severe vascular lesions.

  • 1993

    Dr. Polla performs his first injections of botulinum toxin and hyaluronic acid.

  • 1994

    Dr. Polla co-founded the Swiss Society of Aesthetic Medicine.

  • 1997

    Dr. Polla creates Forever Laser Institutethe first centre for aesthetic medicine and laser hair removal in Switzerland.

  • 2000

    Dr. Polla formulates the first products of his skin care brand Alchimie Forever.

  • 2008

    Dr. Polla develops the cannula injection technique and invents the Softlift Forever with hyaluronic acid.

  • 2013

    The new generation - embodied by the 4 Polla sisters - becomes the owner of the institute.

  • 2017

    Opening of the first Forever shop in Lausanne.

  • 2021

    Opening of the second Forever shop in Nyon.

Our philosophy

In our shops, conviviality and glamour will replace the white coat. We want to sweep away taboos and put pleasure back at the centre of the beauty process. To be beautiful is to do yourself good. Without forgetting that expertise and experience cannot be invented! We are proud of the heritage that comes from our father and the Institute and we cultivate it. It is one of the pillars of our concept, which allows us to make no compromise on the quality of the products used and the execution of the treatment techniques.

Our mission

Aesthetic medicine accessible and affordable for all

Our credo

zero taboos
zero stress
Forever quality

The 4 sisters

Ada, Cyrille, Rachel and Roxane Polla represent the second generation of the Forever family business. Complicit and complementary, the sisters put their energy into developing their three brands: Forever Institut, Forever Boutique and Alchimie Forever.

Make an appointment for the treatment of your choice