Personal data protection statement


The data protection declaration describes how and why we collect, process and use personal data. We attach great importance to the protection of your personal data and process it strictly in accordance with legal requirements. To this end, we are continually making adjustments to protect the personal data of our customers even better. 


What is this data protection statement about? 


The protection of the privacy and personality rights of our customers is based on trust and your trust is important to us. When you visit one of the and www.forever-boutique.chPersonal data is collected, processed and used. In this data protection statement, we would like to emphasise our commitment to the safe and reliable handling of your data and to explain to you how we use the personal data of our customers, what data is processed on our websites and what your rights are regarding them.

Forever Laser Institut, SA (hereinafter referred to as "Forever") processes the customer's personal data in strict compliance with the applicable data protection regulations. We have aligned this data protection declaration with both the Swiss Data Protection Act (DPA) and the European General Data Protection Regulation (GDPR).

Please note that this data protection information is subject to change. The current version published on our websites is authoritative. If you are directly affected by a change to the data protection declaration, we will inform you of the change in a suitable form (e.g. to registered users by e-mail to the e-mail address given during registration). 


Who is responsible for processing your personal data?


The authority responsible for the processing within the meaning of the applicable data protection laws is :

Forever, whose address is 56, rue du Rhône in Geneva.


To whom is this privacy statement addressed?


This declaration of personal data protection is applicable to all the persons who enter in contact with Forever, whatever the way. It applies both to the processing of personal data that has already been collected and to data that will be collected in the future.


What data do we process?


When you visit our websites, Forever records various information about you. 

Non-personal data is recorded as part of technical processes, e.g. IP addresses, pixel tags, date and time of the server request, etc. These technical data, taken separately, do not allow us to deduce your identity. As a user of the site, you agree that Forever may use this anonymised data for analysis purposes, including statistical analysis (e.g. to note which days have the highest number of accesses and which data are most frequently accessed).

Forever also uses your personal data for technical purposes of administration of the Internet site, for the management of its customers, for its marketing, but it only in the limit necessary. When you place an order on our site, we collect the data which we need to treat your order such as your name, your postal and electronic addresses and the means of payment used. As a user, you are solely responsible for the accuracy of this information. 

You can schedule your treatment or place orders via our websites as a guest, without creating a user account, but by filling in the required fields. Data that we are required to store by virtue of legal, regulatory or contractual safeguarding obligations is temporarily blocked from further use, subject to the processing of your personal data by external processors (see list below, art. 7).

The data that you communicate to us at the time of contact with Forever are protected against the access of thirds which do not have knowledge of it. Forever does not pass on any personal data to third parties except those involved in the proper execution of your order. Your data will be treated confidentially and strictly within the framework of the execution of the contract and will be passed on to third parties when necessary. For example, we need to pass on your name and address to the carrier so that your order can be delivered to you. All your information is treated with the utmost confidentiality.

Finally, we save and use your data insofar as we are legally obliged to do so, in particular due to administrative or judicial decisions, and for the exercise of our rights and claims, as well as for the defence of our rights.


How is information and marketing used?


We want to provide you with interesting information. We therefore process personal data for relationship management and marketing purposes, for example to send you written and electronic communications and offers. This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) will be stored on a Google server in the USA. Google will use this information for the purpose of compiling reports on website activity for the website operator.

Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by changing the settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By visiting this website, you consent to the use of the data collected by Google in the manner and for the purposes set out above. The collection and storage of data can be prohibited at any time (with

In view of the discussions about the use of analysis tools with full IP addresses, we would like to point out that this website uses Google Analytics "anonymize_ip". Therefore, only truncated IP addresses will be visible in order to avoid direct recognition of persons. The use of these web pages implies the user's acceptance of these provisions.

In some cases, we use cookies. Information may be stored on your computer by which you can be identified. Such information is called a cookie. These text files stored on your hard drive enable us to recognise you as a registered customer and thus make it easier for you to use our website. You can access and delete the cookies stored on your computer and generally control the handling of cookies through your browser settings. Most browsers are set by default to accept cookies. However, you can set your browser to refuse cookies or to ask you to confirm first. If you reject cookies, you may not be able to use all the functions of our website.


How long do we keep your personal data?


We only store your personal data for as long as is necessary for the purpose of processing. If we save personal data due to a contractual relationship with you, this data will be saved at least as long as the contractual relationship exists and at most as long as we have a legitimate interest in saving it, e.g. for documentation and proof purposes, as long as statute of limitations applicable to our claims still apply or as long as there are legal or contractual obligations to save it.

We process and store your data for as long as we are legally required to do so. A legal retention period of twenty years applies to certain data.

Finally, we save and use your data insofar as we are legally obliged to do so, in particular due to administrative or judicial decisions, and for the exercise of our rights and claims, as well as for the defence of our rights.


Is your personal data transmitted abroad? 


You agree that we may transfer your personal data for the purposes mentioned in this data protection declaration also to foreign countries outside Switzerland, the EU and the EEA, whose legislation guarantees adequate protection for the personal data concerned. 

Below is an updated list of all companies involved

Google Adwords 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Google DoubleClick 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Facebook Ireland Ltd. 4 Grand Canal Square, Grand Canal Harbour Dublin 2, Ireland
Mailchimp The Rocket Science Group, LLC, 675 Ponce de eon Ave NE, Suite 5000 Atlanta, GA 30308, USA


What are your rights regarding the processing of your personal data?


You have the right to object to the processing of your data in particular where we process your personal data on the basis of a legitimate interest and the other requirements are met. You may also object at any time to data processing in connection with direct marketing (e.g. advertising e-mails).

You also have the following rights:

  1. the right to request access to the data stored with us which concern you;
  2. the right to have inaccurate or incomplete personal data corrected;
  3. the right to demand the deletion or anonymisation of your data;
  4. the right to request the restriction of the processing of your personal data;
  5. the right to receive the personal data you have made available to us in a structured, commonly used and machine-readable format;
  6. the right to revoke your consent with effect for the future, insofar as the processing is based on consent. Furthermore, the revocation has no effect on the processing operations carried out up to that point with your consent.


To assert your rights, please contact the authority indicated in chapter 9, providing proof of your identity (copy of identity card, passport or other official identity document).


How can you contact us?


If you have any questions about this data protection document or the processing of your personal data, you can contact us as follows

Customer Service 

Forever Laser Institut, SA

56, rue du Rhône

1204 Geneva

022 319 09 60 

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